The journey began with a complete rebranding, redefining Orderii’s identity to better reflect its global, user-friendly mission. Once the brand direction was clear, I focused on reimagining the user experience (UX), prioritizing clarity, ease, and trust throughout the journey. From there, I crafted a fresh user interface (UI) tailored to both the new brand and user expectations — clean, intuitive, and built for seamless cross-border shopping. Every design decision was made to enhance usability and strengthen the connection between users and the global marketplace.