IAY - Branding [Proposal]
IAY is a sub-brand from Iraqi airways that targets youth from Iraq to empower them and make them do more in their lives. We created new visual identities, messaging, and product offerings that better align with the youth market. The final deliverable will include new logos, brand guidelines, and marketing materials. The goal is to position Iraqi Airways as a modern, relevant, and appealing choice for young travelers and establish the airline as a leader in the industry.
